Asian Tour joins hands with Europe

Asian Tour joins hands with Europe

The two premier Tours, who have had a partnership since 1999 during which they have held 56 co-sanctioned events, have established a new joint venture company called EurAsia Golf Ltd.

The new company will have representatives from both Tours in its Board of Directors and it will be the point of contact for tournament promoters for all existing and new co-sanctioned tournaments including Senior Tour events.

Both Tours feel this will help invigorate the game internationally by fortifying existing co-sanctioned tournaments, generating new competition at all levels and reinforcing relationships with sponsors, tournament promoters, national associations and regional professional bodies.

The Board of Directors of EurAsia Golf Ltd will oversee all co-sanctioned business relating to promoters, sponsors, tournaments and television with the development of a team event between Asia and Europe a high priority.

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