<p>The store will offer a mix of free and paid applications enabling micro-billing, multiple downloads, user ratings, search options and will support all major mobile handsets.<br /><br />Reliance App World will have a mix of international and India-specific applications like games, lifestyle, business, utilities, productivity, travel and finance to suit all age groups, the statement said.<br /><br />"Reliance App World is an endeavour to increase consumer delight by providing a mix of entertainment and utility services to our subscribers. Ericsson’s expertise and quality services are valuable to us for setting up a successful business in the application space," said RCom Head-3G Prashant Gokarn.<br /><br />Ericsson will be responsible for providing end-to-end services, including business operations using the software- as-a-service business model.<br /><br />"We have set up an in-house device testing team to provide a differentiated service offering, ensuring the same experience across different devices," said Fredrik Jejdling, Head of Engagement Practices, Ericsson India.<br /><br />"The application store will help Reliance to focus on customer satisfaction and delight factor, offering the required visibility and favourable consumer perception in the 3G space," said Jejdling.</p>
<p>The store will offer a mix of free and paid applications enabling micro-billing, multiple downloads, user ratings, search options and will support all major mobile handsets.<br /><br />Reliance App World will have a mix of international and India-specific applications like games, lifestyle, business, utilities, productivity, travel and finance to suit all age groups, the statement said.<br /><br />"Reliance App World is an endeavour to increase consumer delight by providing a mix of entertainment and utility services to our subscribers. Ericsson’s expertise and quality services are valuable to us for setting up a successful business in the application space," said RCom Head-3G Prashant Gokarn.<br /><br />Ericsson will be responsible for providing end-to-end services, including business operations using the software- as-a-service business model.<br /><br />"We have set up an in-house device testing team to provide a differentiated service offering, ensuring the same experience across different devices," said Fredrik Jejdling, Head of Engagement Practices, Ericsson India.<br /><br />"The application store will help Reliance to focus on customer satisfaction and delight factor, offering the required visibility and favourable consumer perception in the 3G space," said Jejdling.</p>