The latest discussions involve Microsoft paying Yahoo “several billion dollars upfront to take over its search advertising business and guarantee certain payments back to Yahoo,” according to AllThingsDigital’s Kara Swisher.
Yahoo is likely to take the lead on selling display advertising for the companies, she wrote. Microsoft Senior Vice President of Online Audience Business Group Yusuf Mehdi, search head Satya Nadella, top digital executive Qi Lu and others flew to Silicon Valley on Thursday to iron out remaining issues.
(Published 18 July 2009, 16:01 IST)
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