Developed with the support of the World Health Organization (WHO), the plan enjoins all concerned agencies and groups, including road users, to work together to strengthen preventive programmes, improve trauma care, and monitor progress achieved.

Road accidents and related tragedies have alarmingly increased in the past decades.

In India, the UN decade of Action for Road Safety was launched jointly by the International Road Federation (IRF), Institute of Road Traffic Education, (IRTE), AIIMS Apex Trauma Centre, department of road transport and highways, and the central government.

As per the WHO's global status report on road safety, India tops the global list of deaths in road accidents with 125,000 fatalities and at least 2.2 million serious injuries each year.
India accounts for 10 percent of global road accident deaths.

The national campaign has been launched with the target of reducing road accident deaths by 50 percent by 2012. India accounts for the highest number of deaths