JOIN USExploring colours and cuts
Ravi Bhatnagar, head of sales and marketing and Nitin Manchanda, technical head of Indola India addressed an audience of hairdressers and stylists at the Chowdiah
Memorial Hall.
After the launch Ravi said, “We are looking for the age group of 20 to 35 years where people are ready to experiment and focus more on style and fashion. We launched the products in the north and now we are in Bangalore and will be travelling to the other cities. We will also be training the hairdressers at our seminars which will start later this month.” Also present on the occasion was Ryan D’Rosario, a creative stylist, well-known for his work with Saif Ali Khan in Hum Tum and Amir Khan and Kajol in Fanaa. The models walked the ramp, showcasing different cuts and colours. Ryan D’Rosario explained the haircuts to the audience and Nitin Manchanda spoke about colouring.
Asymmetrical hair, curly hair, military haircuts, straightened vintage and disconnected cuts were the most common haircuts while the colours ranged from browns to blondes created from the different Indola products.
There was something for everyone and the options were endless. Male and female models showcased looks that were in this season.
For the bold ones, shades of red and blondes were in plenty with disconnected cuts while those who wanted subtle looks could opt for classic haircuts and shades of brown.
About choosing colours for the hair, Nitin said, “A person should choose a hair colour that he or she is comfortable with. It should be something that complements the skin tone well. For those who like to experiment, bright reds and copper would be a good choice while chocolates and shades of brown will be good for the ones who like something subtle.”
About the current styles in India, Ryan said, “It is more about the style than haircuts. Bobs are in vogue in India, especially where the front is elongated and the back is shorter. The choice is much more and the youth love to experiment.”
Most of these styles are inspired by what we see on TV, many of them being celebrities from Bollywood and Hollywood. Najib ur Rehman, technical head, Schwarzkopf Professional, said, “People get inspired by TV stars and celebrities. Tall guys visualise John Abraham or Dino Morea while girls like Bipasha. Rihanna, David and Victoria Beckham and Brad Pitt’s looks are also copied by the youngsters.”