Amway plans Rs 55 cr expansion at Baddi unit

The company, Pinckney told team of visiting reporters, at the company’s Sarvotham Care its manufacturing facility, aims at reaching total sales of Rs 2,500 crore by 2012 with a CAGR of 25 per cent. Since its operations in India from 1998, the company’s turnover has grown up from Rs 91 crore to Rs 1,128 crore.
The company sells 110 products in four categories — personal care, home care, nutrition and wellness. The company, which manufactures 85 pc of its products at Sarvotham Care manufacturing unit based at Baddi, plans to add new four lines to the existing five to increase the production incurring an expenditure of Rs 55 crore, Pinckney said.
The company grows raw materials for their products at its farms in different parts of the world. “The products are organically grown. Our farms have been certified by international agencies,” he claimed.
Sarvotham Care Vice President M Sajan Kiran, said Amway had set stringent production standards and all of them had been met in the unit. “The ambient air-quality in the plant is of the same standard demanded by the pharmaceutical industry”, he said.
Pinckney said the Indian Direct Selling Association has been demanding a law to curb unorganised direct selling companies, adding the government has responded positively to their deman.