Mobile sales in India to reach 231 m

“Mobile device sales in India are forecast to reach 231 million units in 2012, an increase of 8.5 per cent over 2011 sales of 213 million units. The  market is expected to show steady growth through 2015 when end user sales will surpass 322 million units,” said a study by research and advisory firm Gartner Inc.

“The Indian mobile device market is driven by the lowest call rates in the world and dominated by low-cost devices, which account for 75 percent of overall sales in India in 2011,” it added. According to the research firm, the Indian mobile device market is very competitive with more than 150 manufacturers selling devices to consumers.

While most local and Chinese manufacturers have remained focused on low cost devices, some manufacturers have built capabilities to deliver smartphone devices and even ventured into other global markets.

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