Mercedes-Benz eyes big share of Indian mart

Mercedes-Benz eyes big share of Indian mart

Managing Director and CEO, Mercedes-Benz Wilfried Aulbur poses for photographs during the launch of 'Special Edition C- Class 'model, in New Delhi on Thursday. PTI Photo

“India offers excellent market for luxury cars. It is a growing market. We are aiming at capturing major share of upper end luxury segment by 2011-12,” Managing Director and Chief Executive Officer (CEO) of the Mercedes-Benz India Wlifried Aulbur said.

Despite world-wide difficult market condition Mercedes-Benz managed to sell “satisfactory” number of luxury cars in India, he said.

“We sold 200 units of luxury cars in India last month. The scenario for the current year looks good. We hope to do better in 2010,” he said.

Earlier, Aulbur formally launched Mercedes-Benz’s special edition C-Class model priced between Rs 28.46 lakh and Rs 31.30 lakh (ex-showroom Delhi) in both petrol and diesel variants. The company plans to produce only 60 units of this special edition vehicle in order to maintain exclusivity.