Dell retail store in City

Located at the company’s inner ringroad office, it has 38 pieces of desktops and laptops on display. The brands on display includes Adamo, Inspiron and Studio, besides the Alienware brand of high-performing gaming products.

The store provides cards that explain the kind of configuration needed for different purposes.

With its latest store in Bangalore, Dell now has eight retail outlets in the country. Besides Delhi, Noida, Gurgaon and Chandighar, it also has its stores in Coimbatore, Hyderabad and Pune.

Dell India Director Consumer Marketing Girish Mehta, said the idea of  direct retail stores is to blend touch and feel retail experience with ability to choose from the latest configuration available. After viewing the “touch and feel” products on display, customers can choose the kind of configuration that suits their purpose.