Single readership survey soon

The Media Research Users Council (MRUC), the body set up by advertising agencies, advertisers and media houses, and the National Readership Studies Council (NRSC), the body constituted by INS, AAAI and ABC, have announced their intent to merge the two surveys carried out by them.

Both bodies have passed resolutions at their respective meetings held recently in this regard, an MRUC statement said. NRSC council chairman Sam Balsara and member Ashish Bagga, and MRUC council chairman G Krishnan and board of governors member Bharat Kapadia have been mandated by their respective organisations to finalise the modalities of the merger.

“The MRUC is a user body drawing its membership from all the constituents of the advertising/media/marketing fraternity. MRUC’s support will mean that the joint survey has a wide acceptance. As a result, a more robust and relevant survey that will serve all the constituents can be made available,” Krishnan said in the statement.