Stop the misleading tariff ads, Trai tells telecos

Stop the misleading tariff ads, Trai tells telecos

In a bid to maintain transparency in tariff, the Telecom Regulatory Authority of India (Trai) on Monday asked all mobile operators not to mislead customers through tariff advertisements.

The regulator said that advertisements published by telecom companies should be transparent, non-misleading and unambiguous, disclose all information in unambiguous manner and contain the website address and customer care number of the operator.

“Advertisements issued in vernacular languages should contain all the mandatory disclosures in the same vernacular language,” Trai added.

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