Microsoft redesigns Bing, plays up Facebook link

Microsoft redesigns Bing, plays up Facebook link

Microsoft unveiled a new design for its second-ranked Bing search engine, introducing elements from Facebook and other social networks, as it tries to claw market share from leader Google Inc. 

Slow off the mark in Internet search, Microsoft has racked up losses of more than $6 billion in its online unit since launching Bing three years ago, but has yet to make a mark on Google’s dominance of the lucrative ad search market. In its latest push to increase usage of Bing, Microsoft is introducing a new, three-column screen design. Alongside the familiar search results displayed in blue to the left of the screen, Bing is rolling out an instant snapshot column, which displays extra information and useful links such as maps, reviews and reservation tools. 
To the right, it features a column of users’ Facebook friends, giving them the option of asking their advice on a search. Users can also access their contacts on LinkedIn, Twitter and other networks.

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