China, Korea get a taste of Bollywood flavour

The four movies are 13B, Luck By Chance, Karzzzz and Rock On!!. The broadcast and digital rights have been sold to China-based 'CC tv.' The films were produced and distributed by Big Pictures. The sale of the theatrical, broadcasting and digital rights to Ghajini in Korea marks the first time an Indian action film has reached the shores of this South Asian nation, which has an appetite for action films, said Jawahar Sharma, COO of International Film Business at BIG Pictures.

These two new developments in the entertainment arena reflect BIG Pictures initiative to spread the popularity of Indian cinema into new territories, he said. Commenting on the sales, Sharma said, "Within just a year of its launch, our international sales team has tapped into major markets for the proliferation of Indian cinema. Indian cinema is gaining ground with the entry of Ghajini into Korea and our four titles into China. China is a crucial market because of its size, and we are happy that we have found warm welcome into the largest country in the world."