Crafted and hand-finished luxury brands like GE Monogram and GE Profile would soon be available in select cities, in addition to the existing line of GE branded appliances, the company said in a statement.
GE appliances has identified Classic Architectural Solutions and Servomax India Ltd (CASSIL) of Appliances, a joint venture between Classic Architectural Solutions and Servomax India Ltd, to distribute its high-end appliances in the Southern region.
CASSIL would import and sell through reputed turnkey project, influencers, kitchen designers, modular cabinetry supply houses, professional builders and remodelers.
A national-level service organisation with locations in 72 cities would support the expansion of GE's premium range in India, providing after sales service, it said.
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