Audi, the German luxury car manufacturer launched compact luxury SUV the Audi Q3 in India.
This youngest member of the Audi Q family was unveiled at the Auto Expo in January 2012, and is one of the most awaited vehicles to hit the Indian roads in recent times.
Equipped with a powerful and efficient 2.0 TDI quattro-engine, the Audi Q3 is priced at Rs 26,21,000 onwards (ex-showroom Maharashtra) for the base grade and Rs 31,49,000 onwards (ex-showroom Maharashtra) for the high grade, and will be available at all 19 Audi dealerships in India.
“The launch of the Audi Q3 is in line with our top-down strategy for India. The Q3 is immediately recognisable as the youngest member of the Audi Q family. Now we are starting the next chapter of our success story: As a true luxury SUV, the Audi Q3 leads the way for the Four Rings to enter a new segment in India, with ever increasing customer groups demanding for luxury mobility in a compact form.
Every aspect of the Q3 showcases Audi technology – the body, the drivetrain, the chassis and the assistance and multimedia systems. Many of these elements come directly from the luxury class.
At present, only 500 Audi Q3s will be available for initial booking. We are confident that Audi Q3 will repeat the success of Audi Q5 and Audi Q7 and further consolidate our leadership position in the luxury SUV segment,” said Audi India Head, Michael Perschke.
“Every aspect of the Audi Q3 showcases Audi technology – the body, the drivetrain, the chassis and the assistance and multimedia systems and of course it has ‘quattro’. In fact, it is the ‘only’ compact SUV in its segment that offers quattro. These qualities make it an apt choice for the younger customer.
The Audi Q3 positioning of “start young” clearly defines the category and segment that we are targeting. It is a car that inducts you into the Q life; a life of excitement.
Going by the initial excitement that the Audi Q3 has raked up it is clear that it is not only the high-flying jetsetters who are driving in the Audi luxury but it is also a hot favourite with the young go-getters that want a slice of the Q life,” said Perschke.