Geoffrey Beene stocks everything that a modern, fashion-conscious male would want. From funky designs to playful cuts and colours, the brand is on a mission to dress up every man in the most attractive way possible.
Of cuts and shades
The brand has two broad variants — a formal line and a sports collection. The formal line has dress shirts, dress trousers and blazers as staple categories; while the sports collection offers sports shirts, premium cotton chinos and luxury and mercerised polos.
The formal and the sports collection are creatively christened as ‘Sartorial Elegance’ and ‘Sartorial Dynamism’ for the ‘Spring Summer 2012’ Indian edition. There are a range of wrinkle-free shirts, super-fine cotton sport shirts and pure-cotton twill shirts, to mention a few.
Giving an insight into the design creativity of the brand, Moutushi Dey, the head of design for Arvind Retail Limited, says that the brand is a combination of everything — cut, colour and design. “A good product is the perfect culmination of cut, colour and design.
However, if we had to single out our strongest point of emphasis, it would definitely be the cut or in more common terms — ‘the fit’. Colour and design are undoubtedly updated and in trend; but they are a shade easier to achieve in comparison to cracking a fit,” explains Moutushi. She further says that post extensive trials and research, the brand achieved sophisticated, yet relaxed silhouettes, across categories.
“The snugly fit polo or the traditionally bold shirt, paired with the well-tailored chinos or trousers, under a crisp light-weight blazer is an ideal combination of everything,” she adds.
Geoffrey Beene boasts of churning out fashionable, updated looks and the emphasis is not on a single product, but on a holistic ensemble. “We focus on dressing a gentleman from head to toe. He walks in and under a single roof, gets the most luxurious and international look — not just a single piece of premium quality clothing,” Moutushi
emphasises.
Men love to dress up and they don’t compromise on accessorising to complete and complement the look. “The satin and knitted ties — in slim widths, offered in both subtly classic stripes and solid, bolder colours alike — are becoming a staple twist to this segment,” concludes Moutushi.
Mekayel Mathew, I year BCom, Kristu Jayanti College, wore a checked shirt and trousers from the casual-wear section.
Punchline: “The brand stocks a wide range from party wear, casual clothing to formals, especially for young people. They have a good fashion sense and that shows in their designs.”
Price: Shirt (Rs 1,099) and trousers (Rs 1,199)
Harsh C, III year BCom, Jain University, chose a blue shirt and trousers from the party-wear collection.
Punchline: “It is just perfect as party wear. I really like the combination, which is not only comfortable but very attractive as well.”
Price: Shirt (Rs 1,099) and trousers (Rs 1,199)
Jeril Mathew, II year BBM, CMR Institution of Management Studies, chose to slip into a formal shirt and a pair of trousers.
Punchline: “I never wear formal clothes and this was truly a different experience. The fit is good and the design is in keeping with modern tastes.”
Price: Shirts (Rs1,099); trousers (Rs 1,199) and tie (Rs 629)
Mohammed Adeeb, pursuing CCIE course with Networkers Home, wore a checked shirt and trousers from the casual collection.
Punchline: “I like the shirt because of its fit, which is something that other brands miss. I like the pattern on the shirts and the contrast on the sleeve, which makes it all the more attractive.”
Price: Shirt (Rs 1,099) and trousers (Rs 1,199)
Subhas, II year MCA, Christ University, wore a purple tee and matched it with light-coloured trousers.
Punchline: “Purple is my favourite colour and the design is such that I can wear it to any occasion. This brand has some great style and designs.”
Price: T-shirt (Rs 1,099) and trousers (Rs 1,249)
Are you a college student and want to model for Metrolife’s ‘Haute Style’? Do you have any fashion tips for the season? Or you simply want to say something about our
feature ‘Haute Style’? Send your emails with numbers to: metrolife@
deccanherald.co.in or dhmetro@gmail.com
Liked the story?
0
0
0
0
0
