Godrej Security Solutions aims at Rs 800 cr turnover in FY13

Godrej Security Solutions is targetting a turnover of Rs 800 crore this year, a senior executive of the company said.

 GSS is the flagship segment of the 115-year-old Godrej & Boyce manufacturing company.

"This prime segment of Godrej has been maintaining a 30 per cent year-on-year growth over the last few years. GSS is targetting a turnover of over Rs 800 crore this year against Rs 610 crore in FY12," Godrej Security Solutions (GSS) AVP and Head Sales Pushkar Gokhale told PTI. Gokhale was here to launch new products that included wireless alarm systems and video door phones in co-ordination with Vembu Sons -- dealer that has been selling Godrej products for the last 70 years.

"Last fiscal, sales from institutional business were about Rs 500 crore, while retail business contributed about Rs 100 crore," he added.

GSS expects export business, which has been growing at 40 per cent year-on-year, to grow to Rs 60 crore this year from Rs 40 crore, Gokhale said.

The company exports to 55 countries, including Middle East, Africa, USA, Europe, apart from SAARC countries.

The company is also in the process of locating new venues for expansion of manufacturing capacity besides its Vikhroli facility in Mumbai.

Recently, GSS obtained 'certification of quality' from the American and the European agencies and expects more countries to evince interest in Godrej's products.

The company also plans to increase its retail footprint in the country. "As of now, there are 21 branches, 650 dealers with a Pan India presence and 2,500 retail outlets to cover Tier 2 and Tier 3 towns. Before end of this fiscal, we expect this to go up to 700 dealers and over 3,000 retail outlets across the country," Gokhale said.

On the new products, he said, they have launched video door phones with features such as two way audio communication in two variants in the price range of Rs 8,000-15,000 and 15 wireless alarm systems with LCD display and 15 zone sensor panels.