The hardest part is to seduce on screen: Neha Dhupia

Actress Neha Dhupia, who will next be seen in'Rush' opposite Emraan Hashmi as a scheming media tycoon, says playing a seductress onscreen is not easy.

Dhupia has portrayed bold avatars in films like 'Julie' and 'Ek Chalis Ki Last Local' and 'Raat Gayi Baat Gayi?'. 'Rush', directed by late Shamim Desai, released today.

"People say that it must be easy for me to play someone who is ultra glam. However, the hardest part is to seduce on screen. You have to pretend it but make it look real for the audience. It is ironical," says Dhupia.

"It is a challenge no less to be seen in this really hot avatar while not quite exposing your skin since you are a woman in a corporate set-up. All credit to my late director and his wife Priya for making me look like that," she adds.
Hashmi is the central protagonist in the film, which revolves around a media house.

"The film is a journey of Sam (Emraan) who, as an earnest and sincere journalist, wants to bring the right news across to people. However, the core philosophy of the media house where we are employed is to report news which sensationalises. So while Emraan reports, I come in to sensationalise."

Ironically, the film hasn't quite rushed its way to screens since it was in the making for some time. Still, the makers (Percept Picture) have made sure that it gets a respectable release.

"Credit goes to Shamim who was always ahead of his time. The film has been shot well. It is unfortunate that he is not there to see the release but then his wife Priya, who was also a creative director on the film, came forward and gave it a nice wrap.

"Our producers have supported the final product and the whole unit has been emotionally involved to ensure that 'Rush' finds its due credit," says Dhupia.

She is hopeful that Emraan's presence in the film would make a huge difference to its fate at the box office.

"You see a different Emraan in the film. Moreover, he is at the best phase of his career and life. We should have a winner in hands," says Neha.