The empire strikes back! Britain for the first time has toppled the US to emerge as the most powerful nation in the world when it comes to “soft power”. A new UK survey found that Britain projects more positive influence around the world than any other nation.
For the first time, Britain has beaten the US to the top spot in an annual survey. Coined by a Harvard academic in 1990, the term describes how countries use attraction and persuasion, rather than coercion or payment, to change behaviour.
Monocle magazine’s annual “Global Soft Power” survey, ranks nations according to their standard of government; diplomatic infrastructure; cultural output; capacity for education; and appeal to business.
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