<p>The empire strikes back! Britain for the first time has toppled the US to emerge as the most powerful nation in the world when it comes to “soft power”. A new UK survey found that Britain projects more positive influence around the world than any other nation.<br /><br /></p>.<p>For the first time, Britain has beaten the US to the top spot in an annual survey. Coined by a Harvard academic in 1990, the term describes how countries use attraction and persuasion, rather than coercion or payment, to change behaviour.<br /><br />Monocle magazine’s annual “Global Soft Power” survey, ranks nations according to their standard of government; diplomatic infrastructure; cultural output; capacity for education; and appeal to business.</p>
<p>The empire strikes back! Britain for the first time has toppled the US to emerge as the most powerful nation in the world when it comes to “soft power”. A new UK survey found that Britain projects more positive influence around the world than any other nation.<br /><br /></p>.<p>For the first time, Britain has beaten the US to the top spot in an annual survey. Coined by a Harvard academic in 1990, the term describes how countries use attraction and persuasion, rather than coercion or payment, to change behaviour.<br /><br />Monocle magazine’s annual “Global Soft Power” survey, ranks nations according to their standard of government; diplomatic infrastructure; cultural output; capacity for education; and appeal to business.</p>