JOIN USIconic motorcycle brand Royal Enfield (RE) had associated itself and was part of mega music festival NH7 Weekender, held in Bangalore recently.
“As part of promoting practical leisure motorcycling that Royal Enfield has been pioneering for more than half a century, we have associated this year with the NH7 Weekender, a music festival that brings together the best of indie rock, metal, folk, fusion and electronica,” the company said in a statement.
“The festival was held in three location in India – Delhi, Pune and now in Bangalore. In all the three locations we had Royal Enfield riders riding into the festival to experience a weekend of great music and Royal Enfield.”
In Bangalore, the event had close to 150 RE enthusiasts riding in from various parts of the City and the state to attend the festival.
The company hd also set up a unique Royal Enfield Rider’s Cafe at the festival, where apart from our bikes and the recently launched apparel line, guests could also see the hand-painting of fuel tanks and enjoy custom Royal Enfield cocktails.
Several other benefits were provided for the RE riders like exclusive parking spot, free service, test rides of the new Thunderbird 500 and 350 and exclusive memorabilia.
The company said it has been getting a lot of traction with the Rider’s Cafe at the NH7 Weekender chapters in Delhi and Pune and hoped that riders from Bangalore also enjoyed the experience.
“This works very well towards promoting the Royal Enfield brand of motorcycling which is a combination of leisure and riding,” RE said.