Woodland sees shift in revenue mix next fiscal

An increase in its exclusive business outlets (EBOs) and better positioning of footwear and non-footwear collection in large retail stores and multi-brand outlets (MBOs) will see a shift in revenue mix for outdoor footwear, and apparel and accessories brand Woodland.

The Managing Director of Aero Club that owns Woodland, Harkirat Singh said, “We see non-footwear revenues moving up from 30 per cent of our total revenues at present, to about 40 per cent next year, mainly due to our increased network of about 380 EBOs, including 60 that we opened in 2012-13. They contribute equally to our footwear and non-footwear revenues, while at MBOs, 80 per cent of revenues come from footwear sales.” Overall, EBOs contribute about 60 per cent of its revenues, Singh said.

The firm, he said, is aiming for revenues of Rs 1,000 crore next fiscal and expects to register a turnover of Rs 850 crore this year; about 20 per cent of the revenues come from exports.
On talks for an overseas acquisition, Singh said, “If we find a suitable brand that suits our category of products, we will go for it. We are still evaluating options. It could be an outright buy, or joint venture.”

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