Time to go solar

Product launch

Emmvee Solar, a manufacturer of solar water heaters in a joint venture with Solarcap Denmark, will launch a new range of its Solarizer brand, specifically targeted at a number of key emerging customer segments.

“With the majority of new homes relying on bore-well water, hard water and its corrosive effects are becoming a major concern for customers when choosing water heaters”, says Emmvee founder and Managing Director D V Manjunatha.

“More and more new home owners are upgrading their bathrooms to the latest hi-tech fittings which require high pressure to fully realise their benefits.” On the back of these insights, Emmvee Solar has decided to launch a new range of its Solarizer brand. According to Manjunatha, “Our new range will have two new flagship products to meet these emerging customer needs.

Our Solarizer Ultra system will combine the benefits of Emmvee’s unique glass enamelled tank technology with a heat exchanger system to provide the only truly long-life solution for consumers in hard water areas”. Glass enamelling gives a corrosion-free finish to steel to prevent rust and the build-up of bacteria. It has become the standard in markets like Europe but to-date only Emmvee is offering this technology in India. A heat exchanger is an indirect method of heating which circulates a specially formulated fluid rather than water, avoiding the risk of blockages.

Emmvee’s Solarizer range will also feature an all-new solar collector that brings two new technologies to the Indian market. Firstly, it incorporates a high selective full plate absorber, produced using a state-of-the-art laser welding process to give a surface that absorbs solar radiation more efficiently. Secondly, it uses the latest solar glass that boasts higher transmission for improved water heating — even in cloudy conditions.