Navy collection

American Swan the fashion forward online lifestyle brand brings forth their “Navy Collection”. The collection draws its inspiration from the cool, casual nautical lifestyle. The vibrancy of the colour palette, prints and details like sailor insignia-inspired logos, stripes, trimmings and graphics gives the collection a distinct casual lifestyle appeal fit for a highlife on a yacht. Shades derived from the play of oceans- Azure Blue, Nautical, Sea Green, Beach Red and Surf yellow lends a global appeal to the collection keeping it in sync with trends spotted in the international circuit. Turn out in clean stripes in bright and breezy shades or go chic with detailing like anchor trimmings and cool graphics. Pair it with brogues, hats and perfect pair of shades to enhance the nautical style.

Monsoon collection

With dull gloomy weather casting its spell on the city, BYSI sprinkles a riot of colours infusing joy and vibrancy through its bright and fresh Monsoon Collection. The enormous assortment comprises of electric vision of glamour towards a graceful sensuality that explores softness and yields new feminine shapes. On the BYSI canvas, painted are mystical hues of digital prints, monochromes, neons & pastel shades. These portray a refining elegance and added charm to the feminism through the textured fabric, sassy falls and unique cuts. Pastel colours are now being paraded out by sartorial taste makers around the world. But if you really want to take the look further, why not try wearing a more unexpected pastel shade. A lavender top, a teal skirt or a salmon orange belt would tweak the style just enough to make you look simply awaited for the world to catch up to your cutting edge approach.

Mirroring history

Inspired by the colourful history of Chanderi, a picturesque village in Madhya Pradesh, Ritu Kumar presents the Chanderi Collection, an ode to a woman’s beauty and heritage of Chanderi. The entire collection is the result of a century old weaving process, which combines fine textured fabric of unbleached cotton yarn with silk and Zari which are then embroidered with gold woven borders creating exquisite pieces. Intricate Zardozi patterns embroidered by hand in the most luxurious raw silk, each Saree has been woven with Zari Butis and floral motifs in bright hues of gold, pink, peach, various shades of green and blue, fuchsia and red. The entire collection mirrors the hard work and dedication of the weavers in its design and aesthetic.