JOIN USIt’s tough to find the perfect outfit in the right fit and at the right price. This was why Ramya and Sharanya — co-founders of The Custom Code — felt it was time for them to start their own brand of clothing for women. Barely six months in the market, the brand has managed to cater to many customers’ tastes and provides clothes that are not only tailored to their liking but are also in vogue.
The latest collection from ‘The Custom Code’ breaks many myths for women of varying sizes. The duo believe that one must dress not only to look good but also to feel good.
Currently based in Jayanagar, the boutique offers a rack of ready-made clothes and also the comfort of sitting with both of them and designing something unique just for you. “We want to break away from the cookie-cutter designs and provide clothes that are made uniquely for each of the customers.
So, while we have a set of clothes on the rack, we always prefer to sit with the customer and get a feel of what she wants and what would suit her body-type,” says Ramya. And the inspiration for these unique designs? “It’s our passion for fashion that inspired us to start this line. And that’s what keeps us going. We do keep in touch with what’s in vogue right now, but we bring our own touch to the line,” adds Sharanya.
The real highlight of the collection are the various cuts and fabrics. The splash of colours and the combination of fabrics in every garment ensure that the clothes stand apart. One can find an array of dresses, tunics, kurtas, anarkalis, skirts, pants, jackets and even saris. “The aim is to provide an entire trousseau. So, anything a lady needs in her wardrobe, we have it here. We also make bridal wear as well as one’s day-to-day attire,” says Sharanya.
But what the collection also aims to do is break myths about different body-types. The duo say that one needn’t be skinny to carry off layered clothing. Nor does one need to wear loose-fitting clothes if they are on the heavier side. “The fit is the key to a good outfit. The rest just falls into place. No matter what size you are, if you don’t get the right fit, nothing will look good on you. So be it a dress, a skirt or just a kurta, it’s very
important to keep in mind how well it fits,” says Ramya.
Another myth they break is that skin show is sexy. The long, flowing dresses, full-sleeved anarkalis and other items can make any woman look and feel chic and elegant. “Here, the key is to know what statement one wants to make. And not to overlap too many styles in one garment. Sometimes, just one piece of jewellery can do wonders,” says Ramya. ‘The Custom Code’ is located at Jayanagar 5th Block. For details, call 9880262323 or 9900595180.
Deeksha Jain, I Year, Surana College, wore a brocade anarkali with a duppata with zardosi work on the border. The contrast of colours really brightened up the entire look.
Punchline: “I love Indian attire and I feel I look the best in it. I like the combination of colours and the work on the duppata is beautiful. I can wear this for a wedding.”
Price: Anarkali (Rs 5,000 approximately)
Manisha, I Year, MSc Biochemistry, CMR Institute of Management Studies, went for a bridal ghagra. The yellow, pink and green hues with intricate zardosi and patchwork on the lehenga and the purple velvet and chiffon blouse really stood out. With such heavy work on the attire, Manisha kept the accessories very simple with just a pair of jhumkas.
Punchline: “This is an extremely grand outfit and a very striking one at that. From afar, the work may look very simple but on a closer look, one can see the kind of intricate and detailed work that has gone into making this beautiful piece. What’s really nice about this look is that it’s both modern and traditional at the same time.”Price: Bridal ghagra (Rs 35,000 approximately)
Rubinder Kaur, I Year, Surana College, experimented with her look by wearing a long chiffon kurta as dress. The gold lace work made out of gota fabric stood out in the double-shaded chiffon dress. The beauty of the dress lies in its Indo-western
appeal, allowing the customer to wear it as a dress or as a kurta.
Punchline: “The double colour is the highlight of the dress for me. And the work on it brings the required twist to the look. I love the flowing feel of the dress and I feel it will suit any body type. I would wear this for a wedding or a party.”Price: Kurta (Rs 3,700)
Megna Biddappa, II Year, St Joseph’s College of Commerce, looked elegant in a long flowing asymmetrical dress. With different geometrical prints and light hues of peach and purple, the chiffon dress required no accessories as it spoke for itself.
Punchline: “I love the print on the dress. It really stands out and even the long flowing feel of it makes you feel great on the inside and outside as well. I feel it’s perfect for this season and I would wear it for a brunch.”Price: Dress (Rs 2,200)
Teena Vellara, III Year, St Joseph’s College of Commerce, went for a blue floral-printed ‘high-low dress’ made of chiffon and georgette. Teena brought in a contrast with her black heels and kept the accessories to a bare minimum.
Punchline: “These high-low dresses are very much in vogue right now. I love the play of colours — it’s very pretty and brightens up any gloomy day. The fit is beautiful and I would wear this for a day out.”Price: Dress (Rs 2,000)
D Sonali Bist, II PUC, Surana College, went for a classic black dress. The knee-length dress, made of satin and raw silk, was chic and truely made a statement.
Punchline: “I was a bit apprehensive about wearing a dress but the people here really gave me the confidence to carry off this look. They changed my perspective about dresses. I would definitely wear this look to a party with friends.”Price: Dress (Rs 3,000)