JOIN USA delightful array of ethnic designs
With a combination of bright colours, elegant appeal and a mix-and-match of different styles, Soch has remained one of the most appealing women’s wear brands. It blends different designs to create a fusion wear that leaves customers spoilt for choice.
The brand believes in updating itself with the latest trends and the clothes reflect just that.
The garments have a contemporary feel and cater to all kinds of women.
Complimenting the contemporary urban woman of today, the garments created at Soch are comfortable as well as suited to different body types.
The dresses are made with a wide range of exquisite hand-picked fabrics such as cottons, chiffons, crepes, silks, brocades, voiles and blends.
They are sourced from various locations across India including Mumbai, Delhi, Jaipur, Kolkata, Varanasi, Mysore and Kancheepuram. The brand offers an exclusive collection of Indian and western wear perfect for every occasion.
Archana, the head of business development of Soch, says that the brand promotes the latest styles and has a wide variety of clothes.
“We use an eclectic combination of bright, muted as well as elegant colours to make the clothes. This season, we have some very trendy clothes like palazzo pants in bright hues and coloured jeggings in denim, which have become very popular. These are available in fabrics like corduroys and denim. There are ethnic trends as well as fitted silhouettes with brocade and broad borders, which have been woven in bright colours,” she explains. Though ethnic, the brand has a wide variety of choices for those who are seeking contemporary designs, structured drapes and beautiful fittings.
Different types of embroidery with thread, kundan and elegant borders add glamour and style to kurtas, saris as well as casual tunics.
This makes the clothes available here quite chic as well as ethnic.
The clothes are easy on the pocket as well and there is something for everyone here. From kurtas in a lower range to high-end designer anarkalis, kalidars and
saris, the range fits all budgets.
The kurtas are in different cuts such as fish-cut and A-line, in bright colours and patterns. These can be combined with contrasting leggings and dupattas.
From elegant designs and colour combinations to a motley of flamboyant, warm hues, the collection boasts of vivid textures, colours and cuts. Soch also has a great collection of casuals, which can be used for daily wear to office, college or for casual outings.
The brand is for contemporary women who are ready to experiment and carry anything they wear with a lot of grace and elegance.
Aishwarya Naik, II Year, BCom, Mount Carmel College, wore a black and white anarkali suit with thread embroidery all over. She teamed it with a white chiffon dupatta with a delicate lace border.
Punchline: “I like the fact that this is so comfortable and fits me well. I love the way the colours have been blended. The combination is very elegant, extremely stylish and perfect to wear for a nice outing. The thread work steals the show.”
Price: Anarkali suit with chiffon dupatta (Rs 5,998).
Nayana Kumar, II Year, BCom, Mount Carmel College, wore an indigo sari with kundan work and a zari border.
Punchline: “The sari has a beautiful colour and the work that is done on it is also beautiful. I like the way it falls. The embossed embroidery makes the sari stand out. It can be worn for a festival or to a wedding.”
Price: Sari (Rs 7,595)
Rhea Hiremath, II Year, BCom, Mount Carmel College, wore an electric blue fish-cut kurta with thread embroidery and teamed it with red leggings.
Punchline: “It’s a very contemporary and stylish kurta. The colours are lovely and the design is unique. It can also be worn with ankle-length leggings and it will look quite stylish. It is an apt choice for a nice outing in the evening or a get-together with friends.”
Price: Electric blue kurta (Rs 2,495) and red leggings (Rs 495).
Likitha Kumar, I Year, Engineering, BIT, wore a burnt-pink net kalidar suit with brocade work. She carried a similar dupatta with a brocade border.
Punchline: “The best part of this outfit are the colours. It is extremely comfortable and I can continue wearing it the whole day. The shape of the outfit enhances its appeal as well. Given a chance, I would definitely wear it for a special occasion.”
Price: Kalidar suit (Rs 8,995)
Shreya HM, II Year, BCom, Mount Carmel College, wore a casual mustard and red printed cotton kurta with brick-coloured leggings. Simple and elegant, the kurta had a very ethnic feel to it.
Punchline: “The kurta is very feminine and beautifully designed. It fits me so well. It’s the perfect choice for a casual outing or even to college. It can be teamed up with a nice pair of heels and nothing else needs to be done to complete the look. I really like the colour combination — it is simple yet very dignified.”
Price: Printed kurta (Rs 1,998) and leggings (Rs 495).
Harshitha Raj, Final Year, Engineering, Electronics and Communication, BIT, wore a printed red georgette anarkali with a broad zari border and a black dupatta.
Punchline: “It’s an elegant dress and I really love the way it flows. The colours are pretty bright. Anarkalis are the flavour of the season and this one definitely stands out as some very basic colours have been used and the print is contemporary.”
Price: Anarkali suit (Rs 7,698)
Are you a college student and want to model for Metrolife’s ‘Haute Style’? Do you have any fashion tips for the season? Or you simply want to say something about our feature ‘Haute Style’? Send your emails with contact number to: metrolife@deccanherald.co.in or dhmetro@gmail.com