<p>In a techno savvy age, where everything is ruled by the click of a mouse, actor Hrithik Roshan encourages the youth to write more, through his ad campaign for pen brand Flair.<br /><br /></p>.<p>K.J. Rathod, chairman of Flair group of companies, feels that the superstar, with his superhero image of "Krrish", was the right choice for the brand.<br /><br />“I think every superhero carries a social responsibility on his shoulders. We felt that Hrithik would fit in with the essence of Flair that aims at education being the key to a sound nation. And he was only too happy to join in,” Rathod said in a statement.<br /><br />Hrithik is eagerly waiting for the release of his film, "Krrish 3", which also stars Vivek Oberoi, Priyanka Chopra and Kangana Ranaut. The film will hit screens Nov 1.</p>
<p>In a techno savvy age, where everything is ruled by the click of a mouse, actor Hrithik Roshan encourages the youth to write more, through his ad campaign for pen brand Flair.<br /><br /></p>.<p>K.J. Rathod, chairman of Flair group of companies, feels that the superstar, with his superhero image of "Krrish", was the right choice for the brand.<br /><br />“I think every superhero carries a social responsibility on his shoulders. We felt that Hrithik would fit in with the essence of Flair that aims at education being the key to a sound nation. And he was only too happy to join in,” Rathod said in a statement.<br /><br />Hrithik is eagerly waiting for the release of his film, "Krrish 3", which also stars Vivek Oberoi, Priyanka Chopra and Kangana Ranaut. The film will hit screens Nov 1.</p>