What else is needed if the who’s who of Bollywood’s singing fraternity turns up at the same event! From Yo Yo Honey Singh, Mika Singh, Sunidhi Chauhan, Shibani Kashyap to DJ Aqeel – all were part of the biggest Bollywood Dance Music festival called MTV Bollyland which was organised recently by LIVE Viacom18.
The undisputed leader in the world of music, MTV continues with its revolutionary music experiments and this time it brought together the two most popular sounds, Bollywood and Electronic Dance Music (EDM) to create a festival for the young generation.
The festival saw live performances from some of the biggest names in India, with singers teaming up with top Bollywood DJ’s. A super hot line-up featuring Mika Singh set the tempo for the night along with the latest Bollywood music sensation, Yo Yo Honey Singh who sang back-to-back mega hits and gave an electrifying performances, provided endless entertainment to the audience.
Adding to Bollywood’s global flavour, was the UK chart topper Hard Kaur, with her trademark hip-hop based tunes. Other singers like Sunidhi Chauhan, Kavita Seth, Shibani Kashyap, Tulsi Kumar, Harshdeep Kaur and many others enthralled the largely youth gathering with their numbers. These artistes collaborated with DJs Aqeel, Chetas, Khushi, Sumit, Kiran and together kept the crowd grooving to their beats.
World class production with cutting edge audio-visual technology too added to the fun. The whole musical event delivered an electrifying experience and power- packed entertainment to the crowd.
Commenting on the success of the festival, Jaideep Singh, senior vice president and business head, INS, Viacom18, said, “We are very excited about the festival and the huge crowd. Bollywood music is an eternal favourite for most of us and EDM has been gaining vast popularity. It was an interesting mix to witness a fusion of these two genres. With a pioneering concept like this, we are looking forward to further set a new music trend in the country.”