Modi's 'chai pe charcha' campaign launch today

To capitalised on his journey from a tea vendor to the BJP’s prime ministerial candidate, Narendra Modi will launch his much publicised chai pe charcha campaign from a tea stall in Ahmedabad on Wednesday. 

Through the programme the BJP’s hopes to launch a massive mass contact programme in the run up to the 2014 polls. The BJP and its prime ministerial candidate had latched on to the chaiwala barb by his opponents and also encashed on his chaiwala background politically.

The programme would be conducted by an NGO, Citizen for Accountable Governance (CAG), at about 1000 tea stalls across the country.

Though the exact location of the venue is kept secret, sources revealed that Modi would address a gathering at a tea stall in the western part of Ahmedabad. Viewers from 30 different locations will ask questions through a combination of satellite, DTH, internet and mobile services. In order to convey his message across India, TV screens have been installed at 1,000 locations.

This discussion will happen over video conferencing with the help of a TV or projector which will be set up at designated place where various issues will be discussed and people can suggest solutions.

The organisers have also put up details on their website http://indiancag.org/chaipecharcha/ and questions are being sought for the programme. The organisers say five best question and the participants will be chosen and they will ask the questions during the video conferencing.

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