Audi sportscar experience in B'lore

Audi, the German luxury car manufacturer, has brought its unique driving experience program, the Audi sportscar experience (ASE) 2014 to Bangalore.

 Earlier held in 14 cities and Buddh International Circuit, Noida. 

ASE is now being presented across multiple cities. ASE is a first of its kind driving program in India to be conducted exclusively with high performance sportscars, and gives enthusiasts an opportunity to understand, drive and experience the exceptionally engineered Audi R8, Audi S4, Audi RS5 and Audi TT. 

“Customer delight is one of the pillars on which we plan to build our future and events like Audi sportscar experience are designed to give our guests a truly once in a lifetime experience. I am extremely delighted to bring the multi-city ASE to Bangalore for the first time with the bigger and best fleet of Audi sportscars. This is part of a 18 city program where Audi enthusiasts from Tier 1 to Tier 2 cities across the country will get a lifetime opportunity to experience thrill on the wheel with safety guidelines. These days trends are followed much faster and there is a latent hunger for luxury everywhere. People want to be driven better and in style, even if it is in Agra, Chandigarh, Nagpur or Bhopal and as a brand we want to reach out to our fans from all parts of the country,” Head, Audi India,Joe King said.

With a strong motorsport background and a wealth of technical knowhow, Audi’s team of specially trained and highly qualified instructors guided the enthusiasts in their driving techniques like cornering; braking; mechanical sympathy; reaction; awareness; handling and coordination. This was done through a combination of theory and practical sessions.

The unique programme underscores the customer centric approach by creating a platform for Audi to exhibit technical precision and driving pleasure of its sportscars. 

The initiative gives Audi an opportunity to offer a luxurious and sporty experience to its customers in 18 cities around India, offering safe driving formats, with dynamic slalom and lap training modules, internationally acclaimed instructors and a fleet of powerful Audi sportscars.
 This is the first driving program in the country to be conducted exclusively with high performance sportscars, and gives enthusiasts the opportunity to understand, drive and receive intensive training in the exceptionally engineered Audi sportscars.