Fashion for everyone

‘Max’ has something for men, women and children. The designers make sure that they design clothes for both men and women keeping their respective lifestyles in mind. The team ensures that every piece of garment goes perfectly with the fast, racy and fashionable outlook of the young in every growing city.

Fresh, funky and formal

You don’t feel lost when you shop at ‘Max’ for it stocks some of the funkiest clothes catering to all segments.

The in-house designers make sure that they do a lot of research about the present generation, its tastes, choice of clothes and hangouts.

All this reflects in the design of the clothes, that are original and as unique as they can get.

Some of the hottest trends find place in the latest Spring Summer line at ‘Max.’ “Bright, bold and cheerful colours and cuts are in. The latest line is a sensuous combination of chic and comforting clothing, accessories and footwear. There are also shorts, skirts, denims, tops and summer dresses to choose from,” explains
Vasanth Kumar — executive director, Max Retail Stores.

As a brand, Max’s focus has always been to design garments that cater to the entire family and a number of occasions.

Max stocks everything from casual, semi-formal to formal wear.

The design team of the brand has done a great deal of research to understand the changing preferences of young men and women.

Vasanth Kumar states that when it comes to women, quintessential prints in multi-tones are in vogue.

 There is the ‘Neo Geo’ and ‘Sunburn Range’ which are graphic and tribal-themed.
 The ‘Atlantis Collection’ mirrors waterscapes, aquatic flora and fauna.

The ‘Oriental Heritage’ and ‘Ikebana Collections’ are inspired by Mediterranean ceramics and folk-inspired motifs form the everyday casual wear category.

“There are also ‘body con dresses’ imbued with geometric and kaleidoscopic prints, chiffon tops with delicate embroidery, A-line dresses, tapestry denim shorts and light-weight airy blouses,” adds Vasanth.

There is also a newly-introduced line of anarkalis.

Talking about the men’s collection, Vasanth states that for men, the focus is on adventure.

Hence, there is a ‘tropical jungle range’ inspired by military, foliage and animal prints.
The ‘nautical collection’ for men comes in classic whites, blacks, shades of blue and indigo.

There is also a range of denim shorts, knitted chino shorts, reverse cold pigment dyed tees, foliage printedshorts and knitted waistcoats to choose from.

Vasanth feels accessories are a great way to enhance the look of a garment.
He points out that wearing the right jewellery and footwear lifts the ensemble depending on what look the wearer wants.

Mohammed Sadiq, third-year pharmacy, Pharmacy College, wore a blue and white checked shirt over a printed a T-shirt  and paired it with blue denims.

Punchline: “The look is perfect for summer. The combination of blue and white is attractive, fresh and apt for the season. The pricing is reasonable.”

Price: T-Shirt - Rs 399, checked shirt - Rs 899 and denims - Rs 999.


Akshatha Nagendra, first-year BA, Mount Carmel College wore a tunic and enhanced the look with a thin blue belt.

Punchline: “The dress is very comfortable and fits perfectly. I would wear it when I go shopping or am out with friends on a bright sunny day.”
  
Price: Dress - Rs 799 and belt - Rs 299

Aqib Faraaz, third-year BBM, Indian Academy Degree College, wore a tiger printed T-Shirt with blue shorts and complemented the look with a sleeveless black waistcoat.
 
Punchline: “This is a perfect beach wear. The printed T-Shirt is good with plain shorts and stands out when worn with a sleeveless black waistcoat.”

Price: Shorts - Rs 699, jacket - Rs 1,599 and T-shirt - Rs 499.

Devika, first-year BA, Mount Carmel College, wore a sleeveless pink top and polka-dotted pencil skirt.

Punchline: “I really loved the polka-dotted pencil skirt and the thin pink top. This combination would be the first thing that I would pick up for a formal event. It’s a very smart contrast.”

Price: Pink top - Rs 599 and skirt - Rs 899.

Preetham, second-year animation, Animation Institute, wore a blue formal shirt, with slim-fit grey trousers and contrasted the look with a red tie.

Punchline: “The blue formal shirt and grey formal trousers make for an attractive combination. This look is perfect for a formal meeting and fits well.”

Price: Blue shirt - Rs 699, tie - Rs 299 and trousers - Rs 899.

Savitha Sankar, III year Hotel Management, Christ University wore an embroidered jacquard tunic and matched it with a red churidhar.

Punchline: “The colours are bright and suited for summer. I really like the range of colours and designs that are cost effective, comfortable and trendy. It is simple yet attractive.”

Price: Tunic -Rs 799, red churidhar -Rs 399



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