Toyota Kirloskar Motor Pvt Ltd (TKM) has recorded its one millionth vehicle sale through its authorised dealer in Kochi. The one millionth car, a Toyota Etios, was handed over to the customer recently during a ceremony held in Kochi. Present on the occasion was N Raja, Senior Vice-President, Sales & Marketing, TKM, and other guests.

N Raja said, “The sale of Toyota’s one millionth car in India marks a very important milestone for us. Since its inception, Toyota has been present in the MPV/SUV segment in India and we have been market leaders ever since in these segments. It is only in 2011 that we forayed into the mass segment with the Etios & Liva and still have been able to realize this milestone in a short time.

We will continue to focus our efforts in bringing Toyota’s globally renowned QDR products to the Indian market.”

Since its establishment in India in 1997, Toyota has grown many fold. This growth has significantly been in the form of increased localisation of our products, enhanced network of dealer and supplier partners, increased dealer outlets across India and phased capacity expansion of up to 3.10 lakh units. This has helped Toyota Kirloskar Motor contribute significantly in creating job opportunities across India.

A sustainable growth strategy along with social initiatives like the Toyota Technical Training Institute (TTTI) has empowered TKM not only with the right products but also with the right minds to work on these products. More importantly, Toyota’s growth can also be assessed by the strong base of happy customers it has created in India.

Toyota will continue to further expand with a focus on new markets for a sustainable network, Raja said.

To further celebrate the 1 million milestone, Toyota Kirloskar Motor has announced a special scheme for the month of March 2014 through which customers can choose from various exciting offers. Customers can either avail benefits of upto Rs 40,000 or choose from attractive finance schemes (low rate of interest / 100 per cent on road funding) through its subsidiary finance arm Toyota Financial Services India.