<p>Arvind Brands has bagged rights to market Calvin Klein products in the country by buying 49 per cent stake in Premium Garments Wholesale Trading, a licensee for the PVH Corp’s premium fashion brand in India, for Rs 180 crore.<br /><br /></p>.<p>Arvind already markets three main PVH brands namely Arrow, Tommy Hilfiger and Izod in the country.<br /><br />CK, which is owned by Phillips-Van Heusen Corporation (PVH Corp) has been running a 51:49 joint venture in the country with the Murjani family under a trading company named Premium Garments Wholesale Trading, in which US-based private equity fund Matrix Patners also held some stake.Arvind would now also market Calvin Klein branded jeans, accessories as well as CK-labelled underwear and lounge wear.<br /><br />Arvind Brands MD and chief executive J Suresh said that the deal was closed for a consideration of Rs 180 crore.<br /><br />He said that for the time being the joint venture would continue to be called Premium Garments, which was the licensee of Calvin Klein’s trademarks in the country.</p>
<p>Arvind Brands has bagged rights to market Calvin Klein products in the country by buying 49 per cent stake in Premium Garments Wholesale Trading, a licensee for the PVH Corp’s premium fashion brand in India, for Rs 180 crore.<br /><br /></p>.<p>Arvind already markets three main PVH brands namely Arrow, Tommy Hilfiger and Izod in the country.<br /><br />CK, which is owned by Phillips-Van Heusen Corporation (PVH Corp) has been running a 51:49 joint venture in the country with the Murjani family under a trading company named Premium Garments Wholesale Trading, in which US-based private equity fund Matrix Patners also held some stake.Arvind would now also market Calvin Klein branded jeans, accessories as well as CK-labelled underwear and lounge wear.<br /><br />Arvind Brands MD and chief executive J Suresh said that the deal was closed for a consideration of Rs 180 crore.<br /><br />He said that for the time being the joint venture would continue to be called Premium Garments, which was the licensee of Calvin Klein’s trademarks in the country.</p>