Striking features on the ramp

Last Updated 15 April 2014, 14:33 IST
There’s no doubt that technology rules our lives. We use the latest gadgets to make our lives easier and that’s where Samsung Electronics Co Ltd’s latest edition of Galaxy S5 holds relevance. 

It was launched in the City recently and had a fashion show to add that tinge of glamour to the evening. 
The models dressed in different garments were seen hitting the ramp, each holding the phone in hand. 
The phone features a perforated pattern on the back cover creating a modern glam look. 
Its new sleek, contoured shape comes in an array of vivid colours, including charcoal black, shimmery white, electric blue and copper gold. 
Sharing his perspective on the show, fashion guru Prasad Bidapa said the focus of the show was not the clothes but the various features of the phone. 
There were five sequences and each sequence depicted a particular feature. 

Each round highlighted one feature. 
The first one showed selfies where the models sashayed down the ramp, portraying how the phone is the best when it comes to taking selfies. 

The phone also has features that show one’s heart rate and fitness levels.
“The models dressed in gym wear, depicted fitness as its central theme. They demonstrated how important it is to be fit and how you could use the phone to check your fitness level,” explains Prasad.
The phone is also dust and water proof, “The models wore white to depict purity and how the phone can be maintained in its pure and original form without a scratch,” adds Prasad. 
He also had his models dressed in long plain coloured gowns depicting the connection between fashion and style.  

(Published 15 April 2014, 14:02 IST)

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