Keeping pace with change

The Van Heusen Spring Summer 2014 casual collection for women has been made using ‘Liva’ fabrics. 

Talking more about the use of ‘Liva’, Vinay Bhopatkar, Brand Head, Van Heusen, shares that the clothes are made from natural fibres that are derived from wood pulp. 

“This gives a beautiful flow to the garments and enhances ease of movement. It takes the shape of the body and gives you perfect look. It doesn’t tug out like 
other natural fabrics. It is extremely soft and has a great feeling on the skin,” he explains.  

The design team of Van Heusen has put in constant efforts to understand that wearing western and stylish clothes alone does not satiate the needs of the wearer. 

What the wearer wants is not only to look good but stand out among the crowd as well. 

“At the end of the day, all of us want to look great. It could be a simple maxi-dress or a gorgeous black geometric lace dress accentuated with polka dot embroidered sleeves. However, Indian body types are different from western body types. And hence, just wearing western outfits that don’t cater to the Indian body type doesn’t help. Over the years, we have understood these nuances and created collections based on this understanding,” he explains. 

There is an element of competition at every step and the designers look at this competitive spirit very positively. 

“Our collection is designed keeping in mind the current and upcoming trends in the global arena. And when you deeply understand your consumers, creating collections that will make them look good is not difficult at all,” says Vinay Bhopatkar. 

Dresses are gaining more popularity among women. 

“Western wear is getting more globalised at the workplace. One sees an increasing trend in women wearing dresses on a regular basis be it to work, casual lunch or date night. Dresses are not only comfortable but stylish too,” he observes. 

Accessorising is an important part of dressing up and Vinay thinks that one can accentuate one’s look with appropriate accessories. 

“Individuals should find accessories that match their outfit, style and feel. Always choose one dramatic piece of accessory to wear with a simple or plain outfit. And accessorise according to your personality,” he sums up. 

Chethali Kudtarkar, II year BCom, Mount Carmel College, wore a printed shirt and contrasted it with an orange blazer and black pants. 

“The look is very formal and you can experiment by playing around with different coloured blazers and changing the tops too. This throws in a lot of fun into just dressing up,” she said. 

Blazer - Rs 4,995, shirt - Rs 1,795, pants - Rs 2,195 and shoes - Rs 1,795.

Foroogh Hemati, I year, BBM, Indian Academy Degree College wore a pink top, black stretchable denims and matched it with studded peach shoes. 

“I really love the look. The pink top goes pretty well with the black trousers. The contrast peach shoes add a tinge of glamour to the whole look,”  she said.

Price: Top- Rs 1,595, black denims - Rs 2,195 and peach shoes - Rs 1,795. 

Chethana Kudtarkar, II year BCom, Mount Carmel College, picked up a yellow top and matched it with dark coloured semi-formal trousers. 

“The contrast is striking and the yellow is 
pleasant and soothing to the eye. It’s not only good for work wear but for formal occasions as well,” she added.

Price:  Top- Rs 1,595, trousers - Rs 2,195 and shoes Rs 1,795 

Kavindya Perera, I year, BBM, Indian Academy Degree College, wore a light green top with blue stretchable denims. 

“The outfit is perfect for college wear. And you can experiment with the clothes by accessorising it well. The clothes are comfortable and affordable. This outfit looks best without make-up,” she explained.
 
Price: Top - Rs 1,795, denims - Rs 2,195, bag - Rs 3,495 and shoes - Rs 1,595.

Bhawana, II year BSc, Army Institute of Fashion and Design, wore a black dress and matched it with black sandals. 

“The tiny white dots on the plain black dress make it look elegant. The outfit is a good evening wear or for a day out with friends depending on how well it can be accessorised.”
 
Price: Dress and belt - Rs 2,495 and black sandals - Rs 1,495.

Varnika Verma, I year BSc, Army Institute of Fashion and Design, wore a plain blue dress with appropriate shoes. 

“Interestingly, the neck line is the focus of the dress making it an ideal party dress. The feel, fit and look of the garment are comfortable. It would make for a perfect evening wear if accessorised well,” she said.

Price: Blue dress - Rs 3,995 and shoes - Rs 1,995.
 

 
 
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