The summery collection from ‘I Am In’, located at 1MG Road Mall, consists of casuals, formals and party wear. Bright colours, vivid hues and a combination of different cuts and drapes make the clothes from this brand a must-have. The brand provides a wide variety of choices for both men and women but what makes it stand out is its affordability. The clothes follow the latest trends and designs and yet are easy on the pocket, which make them a hit among youngsters, especially college students.
Easy on the pocket
The collection boasts of cotton T-shirts, shorts, ganjis and short skirts in bright colours and patterns.“We have clothes for all age groups. Not only are they fashionable; the prices are affordable and there is a good stock to choose from.
The clothes are designed keeping in mind the latest trends and fashion. Many youngsters as well as professionals shop here. Most of them drop by to check out our collection and those who shop from here generally come back to the store,” says a spokesperson from the brand.
From cool summer dresses in chic colours and shorts in bright colours like lime green, yellow and red to comfortable denim wear, the brand has something for everyone. Its unique selling point (USP) is its youthful collection.
If girls can splurge at the store, the options for boys are no less either. The store is divided into different levels. While the first floor is dedicated to women, the second houses the collection for men.
Men can try out different kinds of looks — be it the casual, cool blue or funky sporty look.
The collection also has biker jackets apart from the other stylish jackets, cotton multi-pocket trousers, funky and bright cotton T-shirts, which can be teamed with bright cotton pants or a pair of denims. Checked shirts in vivid colours can be clubbed with a cotton T-shirt or a pair of blue denims.
Girls can choose from a number of elegant short dresses or A-line dresses in chiffon and lace. Bright prints, which are the flavour of the season, can be combined with solid colours.
For those looking for formal wear, there are smart formals which can either be worn to any formal occasion or teamed up with casuals.
Bright shorts, which are in trend this year, can be coupled with cotton T-shirts or chiffon blouses. Chic and trendy, the clothes of ‘I Am In’, can certainly make one turn heads.
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