All things bright and beautiful

Wide Spectrum

All things bright and beautiful

In an economy-driven market, here is a corporate-turned-entrepreneur who is working towards making art and craft items affordable.

Seema Pisharody’s quirky, contemporary artefact startup called ‘Kitschdii’ is aimed at making affordable products for everyone, from a college student to a housewife. 

‘Kitschdii’ has a cosy, colourful appeal and inside, one can find attractive, funky items such as quirky bags, coffee mugs with crazy messages on them, keychains, home-decor items, luggage sets, shot glasses, junk jewellery and even clothes; from aprons, bandhini dupattas and kurtas.

Through her venture, she also hopes to provide a platform, promote and uplift artisans from all over the country.

 “The concept is mainly to provide a platform for artisans to showcase and sell their work. A lot of research goes behind spotting the right kind of people. Since I attend a lot of events and exhibitions, I meet many artisans there. I also have different sources through whom I get leads to different artisans from places like Mumbai and Muradabad. My communication process with them is through phone and email.”

Seema has also tied up with a variety of brands and designers from all over the country like ‘Happily Unmarried’, NGOs like ‘Akanksha’ and a few online organisational models, companies like ‘ColourGrab’ that specialise in making hand-made products, posters, home-decor items and accessories. 

‘Kitschdii’ also conducts a lot of workshops for kids such as baking and tarot reading. “I believe that there is a serious lack of workshops in India and since I have the space in the store, I conduct a lot of workshops here for children.” 

The idea started when she was creating a career in her corporate life. “I used to travel a lot when I was in the corporate sector and loved hanging out in funky art stores and quirky hole-in-the-wall artefact stores all across the country. 

I also used to attend a lot of art exhibitions and events. So my love for art and handmade products only grew.”  Though the journey has not been smooth, she has made it! “There are a lot of challenges we faced in the journey such as getting hold of the correct artisans, products and also fixing the right price because our main motive is to make art affordable for everyone.”  

This woman entrepreneur is determined to scale greater heights.
 “As we cater to a wide range of products, we are planning to customise our products for corporate merchandising. 

I also want to launch my own private label as I have just started learning a bit of art and craft myself. We also want to launch our own cafe near the store.” Seema adds that she misses corporate life but still doesn’t want to go back.

 “There is no way I will go back as I’m enjoying myself throughly here. Entrepreneurship is difficult but great fun,” she finishes. 

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