'Pay with Amazon' service takes off in India

'Pay with Amazon' service takes off in India

Amazon has announced the launch of its payment service for third party sellers, Pay with Amazon in India. Sellers of all sizes across the country, especially small and medium sellers can now convert their static websites into digital storefronts and tap into the growing base of online users in the country, the online retailer said.

“Through an easy set-up process and integrated order management and payments, ‘Pay with Amazon’ helps sellers completely outsource their financial transactional infrastructure allowing them to focus on the core business of sourcing and inventory management, said Srinivas Rao, General Manager, Payments, Amazon.  Amazon India did not disclose investments involved in the latest project.

Pay with Amazon is mobile optimized across all operating systems including Android, iOS and Windows, he said.

"By launching Pay with Amazon we aim to provide a trusted payment bridge between customers and sellers and further aid and support the growth and integration of small and medium businesses in the new digital economy. This service will expand the market by providing small sellers with efficient tools to drive conversions and also help customers to shop with confidence," Rao said.

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