<p>Homegrown e-tailer Flipkart today announced a strategic partnership with Euronet India, secure electronic transaction processing and payment solutions provider, to distribute e-commerce major's 'digital gift codes' across the country.<br /><br />These digital gift codes act as payment instruments for making e-commerce purchases and an effective alternative to other conventional means of payment, Flipkart said in a statement.<br /><br />The customer will not just be able to gift these codes, but also use them for self-consumption on Flipkart.com, the company added.<br /><br />Indian consumers across major banks will soon be able to use their online-banking portals and mobile applications to purchase digital codes which can be delivered instantly via their email accounts or through a text message in a secure fashion, using Euronet's electronic transaction processing services, Flipkart said.<br /><br />"Indian customers will now be able to avail this extremely user friendly instrument to purchase products and services offered on flipkart.com using a variety of unique bank channels that Euronet powers today.<br /><br />"This initiative will not just help in bringing new customers on-board but can also potentially bring greater efficiency and scale in existing operations," Sr. Director - Marketing, Flipkart," Mausam Bhatt said.<br /></p>
<p>Homegrown e-tailer Flipkart today announced a strategic partnership with Euronet India, secure electronic transaction processing and payment solutions provider, to distribute e-commerce major's 'digital gift codes' across the country.<br /><br />These digital gift codes act as payment instruments for making e-commerce purchases and an effective alternative to other conventional means of payment, Flipkart said in a statement.<br /><br />The customer will not just be able to gift these codes, but also use them for self-consumption on Flipkart.com, the company added.<br /><br />Indian consumers across major banks will soon be able to use their online-banking portals and mobile applications to purchase digital codes which can be delivered instantly via their email accounts or through a text message in a secure fashion, using Euronet's electronic transaction processing services, Flipkart said.<br /><br />"Indian customers will now be able to avail this extremely user friendly instrument to purchase products and services offered on flipkart.com using a variety of unique bank channels that Euronet powers today.<br /><br />"This initiative will not just help in bringing new customers on-board but can also potentially bring greater efficiency and scale in existing operations," Sr. Director - Marketing, Flipkart," Mausam Bhatt said.<br /></p>