Looking hot when it's cold!

Haute style

Looking hot when it's cold!

Winter is here and it’s time to sport a brand new style. Keeping the cold weather in mind, Max’s ‘Winter ’14 Collection’ is spreading out an eclectic choice of clothes to make one stand out in the crowd. The mix of colours and trends are catchy and adds an extra edge to one’s wardrobe.  

A winter’s tale

This collection is inspired by the concept ‘Be new every day’ and takes inspiration from unexplored experiences while breaking the monotony of life.

Vasanth Kumar, Executive Director, Max says, “The collection is designed for the contemporary and fashion-forward youth. The stunning range has been crafted using warm, cosy fabrics with modern cuts and exquisite silhouettes and will be the hottest addition to any fashionista’s wardrobe.”

He says that the latest collection has some value additions to match everyone’s style. Vasanth says, “The striking collection has something for everyone and captures contemporary fashion while reflecting international quality and style.”

“In the men’s collection, leather jackets are a big hit this season. Women can choose from a wide variety of evergreen floral prints to Scottish tartan prints that create a perfect Winter look,” he adds.

The women’s collection witnesses a rich and moody trend that is made up of a variety of designs.

The ‘Tartan Takeover’ range comprises looks inspired from the Scottish Highlands with the classic Tartan Checks mixed with dark floral and animal prints and muted floral prints and digital treatment.

Tribal patterns and unique mixes of angular shapes and bright hues make the distinct print pop in ‘Winter Pop’ with layers of deep blues, cobalt, and purple creating a unified look.

The ‘Kilm Mart’ range has a handcrafted look by nature with design concepts to highlight folklore culture.

This season, florals are all about modernity with the ‘Wild Florals’, ‘Art Florals’ and ‘Floral Haze’ ranges, where monochrome and soft pastels are added to maintain the sophistication and elegance of this collection.

In the ethnic ‘Tavisha’ range, tradition has been complemented with modern techniques and print concepts.

The collection comprises designs varying from luxurious rich paisley prints to scarf-print inspirations, hand-work embellishments in gold lurex and bold tones that highlight the necklines, patch work techniques and a mix and match of prints.

The men’s collection, ranges from flat knits, light-weight and medium-weight sweaters, fleece tops, PU jackets and woven jackets with the right balance of fashion and commerciality

The key trends for the season are clubbed into three main looks – ‘Urban Noir’, ‘Road Trip’ and ‘Novajo Nomad’.

The collection includes draped necks, cowl necks, toggle button fastening, contrast elbow patches etc., for sweaters.

A fresh addition to the wardrobe are motif prints, placement contrast patches, indigo knit fabric, over dyed washes, quilted polyester panels for sweatshirts in hoods as well as in non-hoods.

These collections are available across all Max outlets in the City.

Arbaaz Sait, a second-year BCom student of Jain College, wore a mid red woven top with khaki denim trousers from the ‘Vintage Denim Collection’ and a brown belt.

Punchline: “The fabric is really good, warm and the attire is stylish. I chose to wear this look as the clothes are both comfortable and colourful for the season.” 
Price: Mid red woven top (Rs 799), khakhi denim trousers (Rs 999) and brown belt (Rs 399).

ACMonica Mohan, a third-year BBM student from Mount Carmel College, wore a T-shirt with jeggings and added a handbag to complete the look.

Punchline: “I chose to wear this outfit to brave the cold this season as it not only looks classy and exclusive but is also very comfortable and keeps me warm.”
Price: T-shirt (Rs 599), Jeggings (Rs 799) and ladies’ handbag (Rs 1,399).

Kavya Prakash, a first-year BA student of Mount Carmel College wore a Flore print knit bottom and matched it with a chiffon sweater.

Punchline: “The floral pants look lively and fun and the black top goes perfectly with the pants. This outfit fits my mood and my personality and is a wise choice during this dull season.”
Price: Flore print knit bottom (Rs 899) and chiffon sweater (Rs 499).

Sachin AM, a second-year BCom student from Jain University sported a casual look with a pair of denims from the Vintage denim collection, a Humour Tee and a brown leather jacket.

Punchline: “I like the combination of the jacket and the T-shirt, which goes well with the air of denim. The whole look has a striking appeal.”
Price: Denims from the Vintage denim collection (Rs 999), Humour Tees (Rs 269) and brown leather jacket (Rs 2,299).

Ayesha Ohri, a third-year BA student from Mount Carmel College, wore a Crop Top Layer and teamed it with a black ladies handbag and jewellery.

Punchline: “The dress is a mix of elegance and comfort and the sling bag was a great accessory for convenience and style. It is a great look for a causal dinner with friends.”
Price: Crop Top layer (Rs 899), Black ladies’ handbag (Rs1,199) and jewellery (Rs 399).

Shaabaz Sait, a final-year BBM student from CMR Institute of Management Studies, wore a tangerine flat knit sweater and denims from the vintage denim collection.

Punchline: “This is a look I love sporting when I’m out with friends. Blue denims with a bright-coloured sweater are perfect for an evening outing in this weather.”
Price: Tangerine flat knit sweater (Rs 899) and denims from the vintage denim collection (Rs 1,099).

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