<p>Fifty-three per cent of Indians are connected to the internet every waking hour which is higher than the global average of 51 per cent, a new international study has found.<br /><br /></p>.<p>"The continuous online connectivity is becoming a phenomenon in India with 53 per cent of respondents in the country saying they are connected to the internet every waking hour," said the study conducted by a leading global management consulting firm, the London-based AT Kearney Global Research.<br /><br />"That is higher than 51 per cent global average, 36 per cent in China and 39 per cent in Japan," said the study titled "Connected Consumers Are Not Created Equal: A Global Perspective."<br /><br />The study covered 10 countries involving 10,000 respondents in July this year.<br />The results of the study found that continuous connectivity is having a big impact on online retail in the country with social networks becoming a major influencing factor.<br /><br />"97 per cent of the respondents from India said they have a Facebook account with 77 per cent saying they logged in to the social network daily," said the study.<br />According to the study, there are three key motivations for Indian people to be continuously connected to internet.<br /><br />First is interpersonal connection in which 94 per cent of respondents said that connecting with other people is a key motivation for going online.<br /><br />This factor is the highest among Indian respondents.<br />Second factor, according to the study, is self-expression which is sharing opinions with others through the internet.<br /><br />The study says this factor is particularly strong in emerging markets and places where offline self-expression is limited.<br /><br />In India 88 per cent of respondents cited this as a factor for staying connected to the internet.<br /><br />It is a big motivator in China as well where 89 per cent cited it as a reason to be connected to the internet compared to the global average of 62 per cent.<br /><br />The third motivation is access to services or products and making purchases online.<br />On this front, 92 per cent of the Indian respondents said they go online to access services or for shopping, the study said. <br /></p>
<p>Fifty-three per cent of Indians are connected to the internet every waking hour which is higher than the global average of 51 per cent, a new international study has found.<br /><br /></p>.<p>"The continuous online connectivity is becoming a phenomenon in India with 53 per cent of respondents in the country saying they are connected to the internet every waking hour," said the study conducted by a leading global management consulting firm, the London-based AT Kearney Global Research.<br /><br />"That is higher than 51 per cent global average, 36 per cent in China and 39 per cent in Japan," said the study titled "Connected Consumers Are Not Created Equal: A Global Perspective."<br /><br />The study covered 10 countries involving 10,000 respondents in July this year.<br />The results of the study found that continuous connectivity is having a big impact on online retail in the country with social networks becoming a major influencing factor.<br /><br />"97 per cent of the respondents from India said they have a Facebook account with 77 per cent saying they logged in to the social network daily," said the study.<br />According to the study, there are three key motivations for Indian people to be continuously connected to internet.<br /><br />First is interpersonal connection in which 94 per cent of respondents said that connecting with other people is a key motivation for going online.<br /><br />This factor is the highest among Indian respondents.<br />Second factor, according to the study, is self-expression which is sharing opinions with others through the internet.<br /><br />The study says this factor is particularly strong in emerging markets and places where offline self-expression is limited.<br /><br />In India 88 per cent of respondents cited this as a factor for staying connected to the internet.<br /><br />It is a big motivator in China as well where 89 per cent cited it as a reason to be connected to the internet compared to the global average of 62 per cent.<br /><br />The third motivation is access to services or products and making purchases online.<br />On this front, 92 per cent of the Indian respondents said they go online to access services or for shopping, the study said. <br /></p>