They have got the look

They have  got the look

Vans is an action sports footwear and apparel brand. Its collections include authentic footwear, apparel, accessories and snowboard boots that are sold globally in more than 170 countries.

This winter season, youngsters can opt for the colourful warm outfits of the brand. They can also choose from a range of accessories to add to their look such as shoes, shades, belts, caps and bags. The latest collection is themed on the much-loved ‘Star Wars’ franchise and has a touch of California as well.   VF Outdoor, Inc owns and operates more than 300 stores of the Vans brand in the United States and internationally, each offering a wide range of Vans footwear and apparel while communicating the brand and athletes’ rich stories. In the City, one can find the stores in Forum Mall and on Commercial Street.

In its latest collection, Vans takes off to a galaxy far, far away and joins forces with ‘Star Wars’ to create an iconic collection featuring artwork from the original films. The six-piece capsule takes inspiration from scenes and characters, merged with iconic styles and pattern from Vans rich heritage. Says Vishal Singh, Brand Head, Vans, “We love to associate ourselves with the top fashion cultures. Hence, we decided to have a theme on ‘Star Wars’. Earlier this year, we had showcased ‘The Beatles’ culture.”

The ‘Golden Coast’ collection, which consists of shoes, particularly stands out. Inspired by the early years of California’s skate and surf scene, the collection brings back an original Vans colour palette from the late 60s and 70s.
Vans strives to create durable footwear for those that value quality and freedom of expression and the Californian touch gets reflected on the classic checkerboard prints. “California is known for it skateboarding culture other than for its music and graffiti. All this is reflected in the latest collection,” notes Vishal.

“Some of the shoes are inspired by the colours of the American flag like red, blue and white,” he adds. “We also have a collection of shoes called ‘Side Stripe’. Certain brands are known to have a particular number of stripes in their designs. We too have stripes on the sides of the shoes and this is liked by the youngsters,” he adds.  

According to him, the USP of the brand is that it’s very “youthful”. “Our target customers are youngsters between 16 and 24 years of age. Of course, we have customers who are older as well but a majority of them come in this category,” he informs.

Just like ‘The Beatles’ and ‘Stars Wars’ themed collections, the brand plans to have many more such campaigns in future.

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