<p>Marico has acquired the brand Code 10 and related Intellectual Property Rights through Marico Malaysia Sdn Bhd, a wholly owned subsidiary of Marico Middle East FZE, Marico CEO International Business, Vijay Subramaniam said.<br /><br />"Code 10 brings strong consumer equity. We believe that this acquisition will help the company to chart a new growth trajectory in the Malaysian hair styling market," Subramaniam said.</p>.<p><br />The acquisition would provide Marico a platform in the South East Asian market, which will enable the company to grow faster organically in the region, Subramaniam said.<br />The companies also entered into a Transition Services Agreement, under which Colgate-Palmolive will continue to distribute the Code 10 range of products for a period of six months. Code 10 range consists of hair creams and gels. <br /><br />According to Subramaniam, Malaysian hair styling market has a size of of Rs 200 crore and Code 10 is the third largest player in this segment, with a market share of over 10 per cent.</p>.<p>Presently, Marico has presence in Malaysia through its coconut oil brands-- Parachute and Nihar.<br /><br />Its other brands include Parachute, Saffola, Sweekar, Hair and Care, Nihar, Shanti, Mediker, Revive, Manjal, Kaya, Aromatic, Fiancée, Hair Code, Caivil and Black Chic. </p>
<p>Marico has acquired the brand Code 10 and related Intellectual Property Rights through Marico Malaysia Sdn Bhd, a wholly owned subsidiary of Marico Middle East FZE, Marico CEO International Business, Vijay Subramaniam said.<br /><br />"Code 10 brings strong consumer equity. We believe that this acquisition will help the company to chart a new growth trajectory in the Malaysian hair styling market," Subramaniam said.</p>.<p><br />The acquisition would provide Marico a platform in the South East Asian market, which will enable the company to grow faster organically in the region, Subramaniam said.<br />The companies also entered into a Transition Services Agreement, under which Colgate-Palmolive will continue to distribute the Code 10 range of products for a period of six months. Code 10 range consists of hair creams and gels. <br /><br />According to Subramaniam, Malaysian hair styling market has a size of of Rs 200 crore and Code 10 is the third largest player in this segment, with a market share of over 10 per cent.</p>.<p>Presently, Marico has presence in Malaysia through its coconut oil brands-- Parachute and Nihar.<br /><br />Its other brands include Parachute, Saffola, Sweekar, Hair and Care, Nihar, Shanti, Mediker, Revive, Manjal, Kaya, Aromatic, Fiancée, Hair Code, Caivil and Black Chic. </p>