BJP's radio ads cash in on cheaper veggies, petrol

The Delhi BJP’s radio ad blitzkrieg ahead of the Assembly polls is focussing on the reduced prices of vegetables and petrol and diesel.

The saffron party’s spots on FM channels in the city are talking about the cheaper vegetables – as compared to the price hike in onions around September – and the reduced petrol prices which are helping motorists to buy more fuel for the same amount as compared to last year.  

Supplemented by the hoardings at bus stops highlighting the good governance of Prime Minister Narendra Modi, the radio spots exhort people of Delhi to give the BJP a decisive majority in the coming elections. Another BJP radio ad features a woman slamming former chief minister and Aam Aadmi Party leader Arvind Kejriwal.

The woman in the ad rues that she put in so much of labour to organise corner meetings for the AAP, sacrificing her duties at home, but Kejriwal belied her trust by quitting from the chief minister’s post in haste. The ad ends with the woman repenting her decision to back a person who proved to be irresponsible and resigned from the chief minister’s post.

The BJP’s radio campaign comes close on the heels of an aggressive ad campaign by the AAP on radio highlighting the poor women security scenario in the city. In one of the AAP radio ads, a woman complained about the problems she faced when she visited a police station to file a complaint.

The ad ran into a controversy when Delhi Police sought details about the complainant and her problem for genuine redressal of the issue. The AAP, apparently, could not give the details to police raising doubts on the authenticity of the identity of the complainant.

Jingles of the AAP like “Panch saal Kejriwal”  are also doing the rounds on the social media, through which the new party is trying to convince the voters that the party reduced the power and water bills during its 49-day stint in the government and would repeat the same on coming to power with a full majority in the coming polls.

The Delhi Congress is yet to actively take to radio ads for reaching out to voters. During last year’s Assembly polls, the party revolved its campaign around its party chief Sonia Gandhi and other tall leaders like Rahul Gandhi and Sheila Dikshit. The party also highlighted that the 15-year Congress rule in the city brought an end to power cuts.

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