The boomerang effect

Give-aways are very profitable as a business strategy. Free gifts, gift coupons, complimentary passes and the likes given away to customers allure consumers.

They multiply the turnover in any trade. Such tactics are lucrative and at any given time increase sales revenues.

Give-aways thus form part of strategic planning in a well-run business establishment. They contribute towards better financial results of the organisation by winning loyal and regular customers.

The feeling of being honoured and given that something extra at no extra cost instills in the customers a sense of importance and gratification.

They are made to feel special and cared for. This produces in them a devotion that results in steadfast and repeated sales for the business.

Therefore, while it might seem that there are additional costs incurred in giving away freebees, the paradox is that it simultaneously adds benefits to the giver as well.

Moving from the business domain to personal lives, the same strategy of giving away freely will result in returns of great and permanent value to the giver, assure many savants.

It is also the common creed of all religious faiths that giving freely to others in a spirit of brotherhood and generosity will activate copious inflows of far greater value to the giver.
In layman’s terms, author Robin Sharma calls this philosophy the “boomerang effect”.
He articulates the idea effectively as he says, “The very thing you want to see most in your life is the very thing you need to give away.  Give away what you most want.
Do you want more credit for all you do and who you are? Be the one who gives credit to others. Want more understanding from others? Be more understanding and give that out.

Want more loyalty? Be the most loyal person you know. Want more love? Give more love. To get all that life wants for you, apply the boomerang effect. Give out what you most want to see come back.”


This credo of the boomerang effect is perhaps best illustrated by the tale of the two seas in Palestine.

One of the seas, The Sea of Galilee, is beautiful with its blue water, full of fauna and flora. Life is vibrant and happy around this sea.

The sea receives but does not keep the River Jordan. For every drop that flows into it, another drop flows out. The giving and receiving go on, equal in measure.

The other sea is shrewder, hoarding income jealously. It will not be tempted into any generous impulse. Every drop it gets, it keeps. But sadly there is no life in this sea. The Sea of Galilee gives and lives. The other sea gives nothing and shares nothing. It is named: the Dead Sea!

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