<p>Future Group, which created ripples in the retail market by merging Bharti Retail with itself to make a combined Rs 15,000-crore entity, on Thursday announced its strategic partnership with software product firm Manthan to use its analytics tools and big data to spur growth.<br /><br /></p>.<p>Interacting with Deccan herald, Future Retail Joint Managing Director Rakesh Biyani said the initiative comes after taking into account the fast changing consumer behaviour and consistent execution challenges.<br /><br />“Customer-centric execution is key to our growth. We needed new technologies to develop new competencies and change our game,” he said. <br /><br />“By making decisions faster and more precise, and our execution more efficient, we believe Manthan’s analytics has the potential to realise a 7-9 per cent reduction in out-of-stocks, recover an average 5-7 per cent in lost sales, and achieve 10-12 per cent reduction in churn. All of this would not be possible without the ability to spot and act on analytics-driven opportunities,” Rakesh said.<br /><br />Manthan Chief Executive Officer Atul Jalan said that customers are looking for more personalisation and consistency in their experience. <br /><br />Manthan has deployed its suite of analytics solutions in Future’s key store brands for the past nine months. <br /></p>
<p>Future Group, which created ripples in the retail market by merging Bharti Retail with itself to make a combined Rs 15,000-crore entity, on Thursday announced its strategic partnership with software product firm Manthan to use its analytics tools and big data to spur growth.<br /><br /></p>.<p>Interacting with Deccan herald, Future Retail Joint Managing Director Rakesh Biyani said the initiative comes after taking into account the fast changing consumer behaviour and consistent execution challenges.<br /><br />“Customer-centric execution is key to our growth. We needed new technologies to develop new competencies and change our game,” he said. <br /><br />“By making decisions faster and more precise, and our execution more efficient, we believe Manthan’s analytics has the potential to realise a 7-9 per cent reduction in out-of-stocks, recover an average 5-7 per cent in lost sales, and achieve 10-12 per cent reduction in churn. All of this would not be possible without the ability to spot and act on analytics-driven opportunities,” Rakesh said.<br /><br />Manthan Chief Executive Officer Atul Jalan said that customers are looking for more personalisation and consistency in their experience. <br /><br />Manthan has deployed its suite of analytics solutions in Future’s key store brands for the past nine months. <br /></p>
