Software and technology solutions provider SAP today announced the appointment of Deb Deep Sengupta as new Managing Director for the Indian subcontinent.

Sengupta will be responsible to drive SAP's growth strategy and operations in India, Bangladesh and Sri Lanka, the company said.

SAP is a German multinational software corporation that makes enterprise software to manage business operations and customer relations.

Based in New Delhi, Deb Deep Sengupta will report to Adaire Fox-Martin, President of SAP Asia Pacific Japan, it said in a release.

"As India gears itself up as a digitally empowered society and knowledge economy in a hyper connected era, SAP remains ever relevant to support the transformation of Digital India," said Fox-Martin.