Shell Lubricants aims at greater Indian pie share

Shell Lubricants aims at greater Indian pie share

Shell Lubricants is eyeing a larger pie of the Indian lubricant market. Shell Lubricants Managing Director Nitin Prasad said that he is confident of outgrowing the market.

“Our market share currently stands at around 10-15 per cent in India. We see acceleration in our market share due to the launch of our new products going forward,” Prasad said. The premium lubricant space grew by around 2 per cent while we are growing in double digits. We hope to grow faster than the market in the future as well, Prasad added.

The entire lube market is estimated to be around 2-2.2 billion litres, and India is the third largest market as far as lubricants are concerned. For Shell, India is among the top 7-10 markets for lubricants. 

According to Prasad, the company is also working on increasing the number of original equipment manufacturers (OEMs) with which it has relations.

“We have relationships with most companies including Ford, General Motors, Mahindra & Mahindra, and Hyundai, among others. Around 60-70 per cent cars on the roads today share some relationship with us. We are looking to extend that,” Prasad said. 

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