<p>Global fast-food giant Burger King, which especially formulated vegetarian options in the country to suit the Indian palate, is keen to introduce them in other vegetarian-friendly markets like the UK.<br /><br />Burger King India introduced as many as six vegetarian snacks, sandwiches and entry-level burgers in the menu when it started in November, 2014.<br /><br />"Looking at the response here, the global management is evaluating introducing some of these options going forward to other vegetarian-friendly markets like the UK," Raj Varman, chief executive officer of Burger King India told PTI.<br /><br />Private equity firm Everstone Capital, which is the master franchisee for Burger King here, has been given full control over the menu, and built a product line to suit the Indian market that was different from the standard menu, Varman said.</p>.<p><br />"In India, we locally developed vegetarian offerings to suit the market," he said. The fast-food chain is also expecting to start delivery services 'shortly', he said.<br /><br />Since its launch last year, the chain has opened 18 restaurants in Delhi (NCR), Mumbai and Chandigarh.<br /><br />It is now looking at a strong foray into the south, starting with Bengaluru where it will open six outlets over the next two months, Varman said.<br /><br />The restaurant chain's strategy is to open outlets across malls and food courts and is investing between Rs 1.75 crore to Rs 2.5 crore to set up each outlet.<br /><br />Burger King India is keen to ride on the wave of rising incomes in the country and is eyeing growth in tier-II and tier-III cities as well.<br /><br />"The QSR (quick service restaurant) format is doing very well in India, and with rising disposable incomes, we will definitely open outlets across the country, wherever we see a good potential," he said.<br /><br />Industry estimates peg the QSR segment in the country to grow from about USD 15 billion to USD 50 billion in the next five years.<br /><br />At present, organised players account for just under USD 1 billion, according to food industry estimates.</p>.<p>Burger King, which was a late entrant into the crowded organised fast-food market here, competes with the likes of McDonald's, KFC and Subway.</p>
<p>Global fast-food giant Burger King, which especially formulated vegetarian options in the country to suit the Indian palate, is keen to introduce them in other vegetarian-friendly markets like the UK.<br /><br />Burger King India introduced as many as six vegetarian snacks, sandwiches and entry-level burgers in the menu when it started in November, 2014.<br /><br />"Looking at the response here, the global management is evaluating introducing some of these options going forward to other vegetarian-friendly markets like the UK," Raj Varman, chief executive officer of Burger King India told PTI.<br /><br />Private equity firm Everstone Capital, which is the master franchisee for Burger King here, has been given full control over the menu, and built a product line to suit the Indian market that was different from the standard menu, Varman said.</p>.<p><br />"In India, we locally developed vegetarian offerings to suit the market," he said. The fast-food chain is also expecting to start delivery services 'shortly', he said.<br /><br />Since its launch last year, the chain has opened 18 restaurants in Delhi (NCR), Mumbai and Chandigarh.<br /><br />It is now looking at a strong foray into the south, starting with Bengaluru where it will open six outlets over the next two months, Varman said.<br /><br />The restaurant chain's strategy is to open outlets across malls and food courts and is investing between Rs 1.75 crore to Rs 2.5 crore to set up each outlet.<br /><br />Burger King India is keen to ride on the wave of rising incomes in the country and is eyeing growth in tier-II and tier-III cities as well.<br /><br />"The QSR (quick service restaurant) format is doing very well in India, and with rising disposable incomes, we will definitely open outlets across the country, wherever we see a good potential," he said.<br /><br />Industry estimates peg the QSR segment in the country to grow from about USD 15 billion to USD 50 billion in the next five years.<br /><br />At present, organised players account for just under USD 1 billion, according to food industry estimates.</p>.<p>Burger King, which was a late entrant into the crowded organised fast-food market here, competes with the likes of McDonald's, KFC and Subway.</p>