Spoilt for choice

Haute style

Spoilt for choice

It’s convenient to shop online given the array of brands that are available at competitive prices. Trendin.com, the official e-commerce platform for the Madura Fashion and Lifestyle brands, has apparels to yearn for.

The distinct touch

The choices are unlimited and the clothes are in keeping with the latest trends. According to Shivanandan Pare, head of e-commerce apparel, Trendin.com, consumers look for brands that offer the right blend of colour, cut or design.

He feels that they want as much variety as possible. “The popularity of online retail stems from convenience. The wider the range of a portal, the more popular it is,” he observes.

Trendin.com offers the best from brands like Louis Philippe, Allen Solly, Van Heusen, Peter England and People. “Their products always stay ahead of their competitors. This subsequently ensures that Trendin.com is ahead of anyone in offering relevant choices to its consumers. The team at Trendin.com ensures that the online experience is on par with the online consumer expectation,” he adds.

Shivanandan observes that men and women have specific tastes when it comes to clothes. He thinks that today, men are more casual in their approach towards choosing clothes. “Young men experiment a lot and incorporate bolder colours in their daily outfits. Our sales indicate that the inclination is more towards sharper cuts in bolder colours,” he reasons.

   He feels women keep a closer watch on the changing fashion trends than men. “Women today seem to be completely in tune with what is happening on the fashion scene. Today’s young professionals choose smart Western business casuals as opposed to Indian formals. Every occasion calls for a distinct wardrobe,” Shivanandan says.

He feels that people are also moving towards accessorising every outfit. “A beautiful look is enhanced when accessorised well, and today’s young fashion-conscious generation is careful with all the elements that they put together,” he concludes.

Bharath, a student of second-year BBM, Oxford College of Business Management, wore a blue and green striped T-shirt from Allen Solley and matched it with light brown pants from Louis Philippe.

Punchline: “It is great to wear something that is different in appearance and style. The clothes are unique and fashionable. They are definitely comfortable and I will come back for more.”

Price: T-shirt (Rs 1,799), pants (Rs 2,499) and shoes (Rs 3,999).

Akshatha Nagendra, a student of third-year BBM from Mount Carmel College, wore a short-printed dress from Allen Solly.

Punchline: “The dress is very classy, comfortable and trendy. It can be worn to a meeting and even for a casual outing if tweaked a little. Care must to be taken to match the accessories and footwear with the outfit.” 
Price: Dress (Rs 5,299)

Devika Rani, a third-year BA student of Mount Carmel College, slipped into a sleeveless white top from Van Heusen and paired it with floral denim pants from Pantaloons.

Punchline: “The floral pants is in vogue and has a nice, casual feel. It’s perfect to wear for a brunch and you can pair it with just about anything and even transform the look to resemble an Indo-western wear.”

Price: Top (Rs 1,995) and floral pants (Rs 1,499).

Rohit Lohmod, a final-year BA student from Christ University, wore a yellow T-Shirt from Louis Philippe and matched it with dark coloured denims from Louis Philippe.

Punchline: “The attire is youthful and urbane and appeals to the fashion sensibilities of today’s generation. It is perfect for summer. I love the overall look and feel of the garment.”

Price: Yellow T-shirt (Rs 1,699), denims (Rs 2,499), belt (Rs 1,499) and shoes (Rs 3,999).

Rajkumari Fayona, a first-year student of Masters in Social Work (MSW) from CMR University, wore a lemon coloured top from Pantaloons and contrasted it with a pair of blue jeans from People.

Punchline: “The combination of classic denims with a bright-coloured lemon top has a girly feel to it. The clothes are comfortable yet chic. You can easily pair it up with a jacket or even a stole in summer.”

Price: Top (Rs 899), jeans (Rs 899) and shoes (Rs 1,499).

Vishal, a final-year BBM student from Dayananda Sagar College, wore a green shirt from Pantaloons and matched it with light coloured denims from Louis Philippe.

Punchline: “It’s trendy, casual and chic. There’s something for all. I can wear this for a day out with my friends. You can mix and match the clothes as they are bright and colourful. The store has a great range of clothes.”

Price: Green shirt (Rs 1,399), jeans (Rs 2,799) and shoes (Rs 3,999).




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