“When we started 20 years as a touring talkies, the hall didn’t have the balcony class. Now, there is a balcony, with plush, modern seats. We have also tied up with Cube Digital to provide an out of the world sound experience,” says Reddy.

The highlight of the new theatre is its affordability. “You have to pay Rs 150 to enjoy the multiplex experience at PVR and other places. We offer the same at Rs 50!,” quips the proud owner and adds people who came to watch School Master, Vishnuvardhan’s first release after his demise, also enjoyed the spacious interiors, clean facilities and of course the star treatment given to them!” he concludes. Will other theatres follow suit? Only time will tell.